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WTS International 2019 Trend Report

As a worldwide spa, wellness and lifestyle consulting and management company, we are consistently identifying new trends in the leisure market. We are pleased to share the following trends with you.

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1/ Medically based fitness centers will offer comprehensive health “prescriptions.”
Fitness centers will add medical staff, including exercise physiologists, physical therapists, and nutritionists, to work alongside personal trainers. After accessing a client’s health, the comprehensive care team will work together to provide medically based exercise and lifestyle regimens to promote overall wellbeing.

2/ Spas will provide holistic therapies that go way beyond facials and massages.
Spas will offer an integrative approach to reducing stress and balancing the body. Ancient treatments that are still outliers to most spa menus will become mainstream. You’ll see Ayurveda consultations, cupping, Reiki facials, crystal healing, and craniosacral therapy seamlessly incorporated into spa packages.

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3/ Pools will be transformed from splash zones to floatation therapy studios.
Floatation therapy will be used to promote relaxation and allow the mind to take a break from sensory overload. Coupled with guided meditation, floatation can help with stress, pain relief, and better sleep.

4/ Wellness retreats will focus on balancing Zen with fun.
Wellness retreats will not be about limiting yourself to yoga, spa services, and kombucha. New retreats will offer plenty of group ex but also adrenalin-pumping hikes, clean cocktails, and live music. Also, many getaways will focus on meditation, happiness, and finding purpose.

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5/ CBD oil will appear in massages and facials and be infused in everything you drink.
CBD—cannabidiol, derived from hemp plants—is one of the buzziest wellness ingredients. Although it doesn’t generate an actual buzz (CBD doesn’t contain THC), it can be used internally and externally to promote relaxation, reduce anxiety, and reduce inflammation.

6/ Recovery treatments (think deep stretching and foam rollers) will become key to boosting performance.
Off days will become as important as workout days. Structured recovery sessions can help reduce soreness, loosen tight muscles, and increase range of motion. Boutique stretch studios are opening that focus solely on manually stretching clients. Also, gyms will offer sessions with trained staff to provide active stretch therapy to help enhance recovery and fend off injuries.

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7/ Guests will expect highly personalized experiences.
Tailor-made spa experiences can include everything from tea types to a preferred aroma, music choice and customized Ayurvedic oils. Workouts will also meet individual needs and desires. Facilities need to transition from a passive location to an active space where guests can control their experiences.

8/ “Spirit” will take priority over mind and body.
The number of people suffering from anxiety and depression has increased. Wellness treatments and exercise can make a positive impact on mental health. Adding guided meditation, yoga, and therapeutic massage therapies can help people cope with stress and teach techniques to promote mental wellbeing.

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9/ Salt therapy will be used to boost the immune system and slow the aging process.
Salt therapy (or halotherapy) has many known benefits. Facilities are adding salt chambers to further relaxation, improve overall health, and improve the appearance of skin. Halotherapy is also known to counteract the exposure to pollutants and helps detoxify the lungs.

10/ Human wellness will be connected to the reduction of the carbon footprint at each facility.
People have started to connect their personal wellness to the health of the planet. With more facilities offering nature-based programs, a direct correlation between green space and how their gym or spa affects the environment is more important. Facilities that decrease their water consumption and their waste stream see it’s good for business and supports their clients’ personal wellness and sustainability goals.

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11/ Mashing work and working out.
Work-place wellness increases productivity. Companies in high-stress industries have integrated relaxing elements into the workspace, including soothing spaces, meditation apps to help disconnect at breaks, fitness club memberships, and short workouts to schedule between conference calls.

12/ Large fitness centers will act like small boutique studios.
Small classes are the trend, and big gym brands are responding. You’ll see big spaces creating small studios offering barre or cycling to cater to all kinds of clients. This approach caters to the customer rather than what was most efficient to the fitness center.

This trends report was developed by these WTS industry experts:
Katrina Morrison, Spa Director, [email protected]
Marko Dmanjanovic, General Manager, LivingWell Washington Hilton
Kim Matheson, Senior Vice President, WTS International
Henry Gudelsky, Corporate Operations Director, WTS International
Wayne Brouhard, General Manager, Millenium Family Fitness
Diane Serrano, Spa Director, Spa at Trump Waikiki
Kaitlin Novello, Activities Manager, Eau Spa
Caroline Wilmot, Spa Director, mySpa Miami
Mary Winter, Spa Director, Westin Sarasota
Marina Mitkovic, Spa Director, Lorien Hotel & Spa
Ben Batista, Spa Manager, Baccarat Hotel
Jeremy Aniciete, Fitness Director, Fitness Club at the Spa at Trump Chicago
Lisa Simmons, Spa Director, Blue Harmony Wyndham Bonnet Creek
Jenna Laramee, Corporate Operations Director, WTS International
Jamie Wolf, Corporate Operations Director, WTS International
Katie Rozinski, Spa Director, Spa at Trump Chicago
Kealy Teatum, Spa Director, Oceana Bal Harbour
Vanesa Paz, Spa Director, Eau Spa
Colleen Beck, Lifestyle Director, Affinity Community
Saige Robb, Fitness and Tennis Director, Eau Spa
Chris Griebe, Senior Vice President, WTS International
Charlotte Housego, Operations Manager, Eau Spa
Alison Colbert, Spa Director, Pallavi Luxury Spa
Stella Gustafsson, Executive Director of Spa Operations, Crystal Life Spa
Laura De La Rosa, Spa Director, Spa at Trump Doral
Katherine Brookshire, Director, Park Grove Wellness Center
Rachel Vague, Spa Manager, Sonoran Spa Westward Look Resort

For more information, or to request high resolution images for this piece, please contact us at [email protected].

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WTS International Promotes Janice Nichols to Senior Vice President of Spa Operations

WTS International (WTS), the spa, fitness and lifestyle consultancy and management firm, has named Janice Nichols as the new Senior Vice President of Spa Operations.

Nichols brings more than 30 years of experience in the beauty and wellness industry. Her depth of knowledge of spa operations and revenue generation, along with her proven ability to build high-performance teams, will be critical to WTS International’s continued growth in the wellness sector.

“Janice’s expertise and the ability to build relationships is key to WTS International’s success,” said President and founder Gary Henkin. “We’ve expanded our senior leadership team this year and Janice’s new role will further ensure that we have a world-class team in place.”

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Most recently, Nichols represented WTS International as a Corporate Operations Director overseeing the spa operations for a large portfolio of accounts. Previously she worked in sales, marketing and spa operations for Elizabeth Arden, the Aveda Corporation, and as the VP, Spa Division for Sport & Health Clubs.

On her new role, Janice says, “Our goal in 2019 is to build a strong, collaborative team of Corporate Operations Directors to drive robust top and bottom line revenues and to deliver an exemplary guest experience.”

As Senior Vice President of Spa Operations, she will be responsible for maintaining successful operations for more than fifty spas, providing exceptional guest experiences, and further improving financial performance at all WTS facilities.

For more information, or to request high resolution images for this piece, please contact us at [email protected].

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Jenna Laramee Brings Extensive Experience in Health and Wellness to WTS International

WTS International (WTS), the spa, fitness and lifestyle consultancy and management firm, has named Jenna Laramee as the new Corporate Operations Director for the Spa Division.

Jenna Laramee joins WTS after serving in spa and fitness director roles with Hyatt, Ritz-Carlton, and Canyon Ranch Miami. Laramee holds a BS degree in Nursing and has been a group fitness instructor for over 20 years. Her accomplishments include leading the Canyon Ranch Spa Team to the Leading Hotel and Spa designation, co-authoring a journal publication on the benefits of biometric health screenings in health risk reduction, and cycling in the Pan Mass Challenge event for 15 years with her sister and cancer survivor while raising funds for clinical research. Laramee’s extensive wellness experience is an ideal fit for WTS.

Gary Henkin, President of WTS International, said of Laramee, “We’re delighted to welcome Jenna to our corporate team in her role as Corporate Operations Director for our Spa Division. Jenna brings to us an impressive skill set in all aspects of health and wellness, customer service, and facility operations. We’re excited to welcome her to the WTS family.”

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Laramee’s role will also include assuring the company’s continued success in spa management. With her medical background and exceptional customer service experience, Laramee can set the new standard in wellness programming for WTS clients, guests, and communities.

“Joining the WTS International organization, a renowned leader in spa, fitness, and lifestyle is truly an amazing opportunity in my professional career. I’m grateful to be part of an expert team where the exchange of ideas, drive for success, and guest and client satisfaction is a daily focus. I feel I can be most impactful by adding value across WTS facilities in preventative health and wellness,” said Laramee.

For more information, or to request high resolution images for this piece, please contact us at [email protected].

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WTS International Names Catherine Warren as Corporate Operations Director, Spa Division

WTS International is thrilled to announce the appointment of Catherine Warren as Corporate Operations Director, Spa Division.

A well-known and highly regarded figure in the spa and fitness community, Warren is a frequent award winner who has been part of the WTS International family since 2010.

She was the recipient of the 2016 WTS Manager of the Year Award, as the Spa Director at Eau Spa – formerly The Ritz-Carlton, Palm Beach. Under her direction, Eau Spa received the coveted Forbes Five-Star rating for three consecutive years, making it one of only 60 spas in the world to receive this prestigious honor.

Warren was recently named as one of the ‘Top 5 Spa Influencers’ by American Spa Magazine. She’s a regular contributor to a number of beauty, spa and wellness publications, a guest expert on South Florida TV and is a regular speaker and presenter at international industry conferences.

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Warren has also acted as creative director of prominent events such as Eau Spa Mad Hatter’s Party, the Palm Beach Film Festival’s ‘Old Hollywood’ event, the Leukemia and Lymphoma Gala Kick-Off, and the Worth Avenue Yachts’ ‘Spa Yacht Hop.’

In her new position at WTS, Warren will oversee a portfolio of accounts utilizing her considerable skill-set in areas including strategy creation and implementation, resource management, brand development and the integration and management of assets.

Commenting on the appointment, Gary Henkin, President of WTS International, said, “Catherine Warren brings a wealth of experience to our firm. She truly understands the luxury spa market and will be collaborating very closely with our spa directors in her new role. I’m thrilled to have her representing our company at a corporate level.”

An alumnus of Clemson University, Warren earned a BFA in Fine Arts and as an MFA candidate at the University of Alabama, she participated in specialized fine arts studies semesters in India and Italy, as well as being a graduate of ITM in Chiang Mai, Thailand.

She has been recognised for excellence in a range of areas, including content creation and social media, training, revenue growth and management, the development of standard operating procedures, membership management, account maintenance, problem solving, and sales staff support.

Her career includes a number of high-profile positions, including vice president of health & wellness for Carillon Miami Wellness Resort, IBS spa software consultant in Richmond, Virginia, medical spa director and assistant athletic director at the Atlanta Athletic Club, and on-board spa manager with Steiner Leisure in the Hawaiian islands.

“I’m delighted to join WTS,” said Warren. “I’ve learned so much and really grown as a professional with WTS and I truly respect and appreciate the integrity, pursuit of excellence and innovation that only this company can boast. It’s such an honor to be able to work for the best in the industry. I feel such an allegiance to the entire WTS family, and there’s nowhere I would rather be.”

For more information, or to request high resolution images for this piece, please contact us at [email protected].

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Chris Griebe Brings 20 Years of Health and Wellness Experience to WTS International

WTS International, the spa, fitness and lifestyle consultancy and management firm, has named Chris Griebe as the new Corporate Operations Director for the Recreation and Fitness Division.

A veteran of the public and private health and wellness fields for some 20 years, Griebe has worked as a personal trainer, fitness director, general manager and regional director.

His success in managing multi-site wellness centers, including private clubs and national fitness resorts and his expertise in large-scale, multi-site operations and new business acquisition is an ideal fit for WTS.

In his new position Griebe will support WTS sites by focusing on providing exceptional customer service training and developing innovative, results-driven wellness programming, with the aim of building membership and income-generating activities within the recreation and fitness division.

Gary Henkin, President of WTS International, said of Chris, “We’re delighted to welcome Chris Griebe to our corporate team, in his role as corporate operations director for our Fitness and Recreation Division. Chris brings to us a wide experience in all aspects of health/fitness and wellness facility operations, including membership promotion, program development and daily management. We’re fortunate to have him representing our firm.”

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Griebe’s new role will also see his direct involvement in assuring the company’s continued success and growth through business development and outreach.

With an eye for exceptional service and wellness, Griebe is especially keen to set the standard in recreation and fitness management, by combining WTS’s reputation for delivering outstanding service with the company’s health and fitness programming, in order to improve outcomes for WTS clients, residents, members and communities.

“In my new role, I’m most excited to work with sites nationwide to provide comprehensive wellness programs that will positively affect the health of individuals and the community,” said Griebe.

For more information, or to request high resolution images for this piece, please contact us at [email protected].

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WTS International Builds on Success of 2016 for an Exceptional 2017

WTS International (WTS), the spa, fitness and lifestyle consultancy and management firm, is reporting a strong forecast for 2017, following a record year in 2016.

Last year was an exceptionally busy one for WTS and saw the firm expand its position as a global leader in the industry, with the delivery of 80 design projects and 22 new spa, wellness, fitness and corporate fitness openings around the world.

With some 2,500 members of staff worldwide, a corporate team of 65 employees and an executive committee of 20 people, WTS operates in over 30 countries and currently manages over 100 sites worldwide. It’s currently overseeing design projects in locations as diverse as Dubai, Switzerland, America and India.

With every project, WTS spends time consulting with clients to fully evaluate their needs, ensuring plans are firmly based on the company’s principles of excellence in both service and performance standards. Innovation is a key priority as WTS approaches every project with the aim of being relevant and cutting edge.

Of the many projects in the pipeline for 2017, Oceana Bal Harbour, Florida, a condominium paradise with unobstructed views of the South Florida beaches, is significant for being the first building in the area to be LEED certified. WTS will manage the on-site spa and fitness facility, ensuring a five-star service to residents and guests.

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The spa and fitness facility at the brand new MGM National Harbor luxury resort on the banks of the Potomac River in Maryland features a full-service spa and salon with men’s Barber Lounge and fitness centre. WTS designed the spa concept and handled all the pre-opening and ongoing management.

WTS will also provide ongoing consulting services for the destination and day spa within Trump International Hotel Washington, DC and the Trump International Hotel & Tower in Vancouver, where guests can benefit from signature treatments, as well as full lifestyle programmes. WTS has been involved in the development of the new spa concept for Trump Hotels, and has provided design consulting services throughout the development of both properties.

Other new openings for 2017 include VERDURE, a luxury wellness facility in Amarillo, Texas, for which WTS provided design review services, including operational feasibility, interior design review, equipment sourcing and layout, together with pre-opening services such as finance reviews, staffing, organisation and training, and program development, plus on-going management.

All aspects of the facility’s operations, from its luxurious amenities, exercise equipment and resort-style pools, to its personal training services and world-class spa treatments, are designed to encourage a healthy lifestyle and wellbeing with an uncompromising commitment to service.

The development is also intended to serve as a selling point for prospective residents and a value enhancement for current residents.

Building on over 40 years of spa, leisure and lifestyle consulting and management experience, WTS’s mission is to provide exceptional services to clients, and 2017 will be no exception.

For more information, or to request high resolution images for this piece, please contact Mary Simpkins at [email protected].

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How to Spot and Hire Top Talent: WTS Featured in Pulse

WTS International is thrilled to share a recent article in Pulse, a magazine focused on business issues and trends in the spa industry. The feature, “Wanted: Rockstar, How to Spot and Hire Top Talent,” quotes Henry Gudelsky, WTS’ Director of Training and Development. Henry comments, “It does not matter if the person is a director, attendant, service provider, or host, everyone contributes to the guest experience and performance of the spa. Having rock star performers within our team enables us to consistently deliver the level of service that keeps customers coming back.”

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To read the entire article, download it here.

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Hotel Business Design: WTS International’s Concepts are Based on Meaningful Experiences

We’re thrilled to share a feature in Hotel Business Design that showcases WTS International’s spa branding and design work for Cachet Hotels.

“After WTS International delivered a completed concept presentation, the Hong Kong-based hospitality company approved the spa brand, called cSPA. It will be developed at Cachet Deluxe’s properties throughout Greater China, Southeast Asia and the Americas. The first cSPAs will debut in Bangkok and Hangzhou, China. Designed for the affluent spa connoisseur, the cSPA concept will be rolled out worldwide following openings in Asia.”

“As WTS sought to find the right notes to hit to make this brand sing and stand out from the others, we knew it was important to truly look at Cachet Hotel Group’s target market and make it our goal to craft the experience around their expectations of luxury,” said Dubois. “In the end, it became clear that, for these guests, thoughtful luxury wasn’t about opulence, but about rich and meaningful experiences.”

Environmentally friendly features are being integrated, based on the U.S. Green Building Council’s Leadership in Energy and Environmental Design (LEED) standards. “Cachet Hotel Group has made it clear that each project will be planned with the conscious selection of locally-produced materials, energy-saving lighting methods and more easily maintainable finishings as the means by which each will contribute to the well-being of the environment,” said Dubois.”

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WTS Educates: The Benefits of Hiring a Lifestyle Management Company in the Early Stages of Development

By: Amy Gallogly (WTS Corporate Operations Director) and Matthew Eberius, CPRP (Director of Parks and Recreation, Starkey Ranch.

In an ever-growing world of community development, builders have to find new ways to set themselves apart from the competition. Gone are the days where having an attractive amenity package, great location or custom builders will automatically propel you above the rest. Buyers simply want more.

For example, the millennials, who are primed and ready to purchase, are a very cautious and savvy group of individuals. They want more bang for their buck and do their homework before taking that plunge into home ownership. One cost effective way to swing momentum toward your community is by sweetening the amenity pot. There are endless possibilities when it comes to outfitting your clubhouse, so how do you know what will be attractive to buyers?

Hiring a consulting firm before you build your community clubhouse can save serious cash and headaches down the road. Lifestyle management companies bring years of knowledge about a range of topics from how to effectively lay out your fitness facility to equipping your clubhouse with state-of-the-art gadgets. They will provide a plan for programming that synchronizes perfectly with your facility and demographics.

Another attractive service that some firms provide is event and program implementation. A lifestyle management or consulting company will enable your community to be successful for years to come by engaging prospective buyers before they become residents. This is a cost saving technique that many developers are opting into these days. There is no need to hire a separate event company to plan your prospect and realtor events when these firms now specialize in these services. Many prospect events that are rolled out before actual residents move in, turn into long standing traditions in communities. They provide great stories for families to talk about for years to come and are used as a strong marketing tool.

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A perfect example that outlines the benefits to hiring a firm like WTS International is Starkey Ranch, a new master planned community in Odessa, Florida.

As the management company behind the leisure and onsite marketing of Starkey Ranch, a new master-planned community in Tampa Bay, Florida, WTS International’s success in operating a Welcome Center and various marketing events has translated into sales for the new community.

With decades of experience in marketing and real estate and lifestyle management, the WTS team at Starkey Ranch is responsible for welcoming prospective residents and business owners to the community, managing the realtor relations program and incentives, as well as hosting prospective resident marketing events that involve the entire region. As residents move in, the attention shifts slightly to community programming that is implemented in tandem with marketing events.

The Welcome Center regularly sees close to 100 traffic units (buying units) each week, with over 2,700 visits since its opening in late April 2015. WTS staff oversees community presentations and builds sales team relationships and networking with real estate offices. And it’s not just within the Welcome Center; the WTS team regularly travels around the Tampa Bay area to promote Starkey Ranch to the surrounding community, real estate offices and various networking and community organizations.

Organizing the community’s grand opening celebration, Fun For Fall, the WTS team planned a series of special events to highlight community amenities, the model homes, and the new central park in the first neighborhood. 2,000 families were hosted during the month of October. This increased the community’s visibility, as well as created sales for the builders after families fell in love with the atmosphere of Starkey Ranch.

To cap off an outstanding inaugural year, Starkey Ranch was one of six finalists in North America, earning a Silver Award for Master-Planned Community of the Year!

While many developers are focused on units and the process behind the build, hiring a lifestyle management or consulting company provides assurance that all lifestyle related aspects of the community will be taken care of. A management or consulting company can further assist the sales team in enticing new home buyers and showing off the developer’s work in a way that translates to not just a house, but a home.

KEY TAKEAWAYS:
• Appropriately sized clubhouse programming
• Supporting equipment package
• Prospect event management
• Increased Welcome Center foot traffic
• Realtor networking

WTS Launches Corporate Charity Initiative, WELLness Begins with Water

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WTS International has launched its 2016 corporate initiative, WELLness Begins with Water. The initiative will include a number of charitable components in support of charity: water and also in partnership with the Green Spa Network and Global Wellness Day.

The initiative’s mission: to deliver clean, safe drinking water to developing nations. It costs the organization approximately US$10k to install a community well and WTS is aiming to raise this amount in partnership with its managed facilities, as well as corporately and through partnerships with selected preferred vendors.

Gary Henkin, president and CEO of WTS said: “We take our plentiful supplies of clean water for granted and our spa industry is founded on it, yet many people in the developing world do not even have access to clean drinking water.

We believe this is a basic human right and here at WTS we’re committed to working with charity: water and also our partners and clients, to raise funds to improve the lives of people who are without safe water, by empowering them to take charge of their own water supply.”

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In a related initiative, WTS will also work with the Green Spa Network on the development of protocols and recommendations aimed at significantly reducing the number of plastic water bottles and cups used at WTS-managed spa, fitness and lifestyle facilities.

The Green Spa Network will track and compare usage in WTS-managed facilities to show the improvements made, while an implementation guide will be created by WTS and distributed among both its own managed properties and those associated within the Green Spa Network.

The guide will provide solutions for reducing the carbon footprint created by plastic, as well as providing affiliated spas with suggestions on how to run their Global Wellness Day fundraising events. WTS has also made a policy decision to select vendors who can show they’ve reduced water consumption during the production process.

Global Wellness Day has been successfully incorporated into all WTS facility marketing plans, and an implementation kit and accompanying flyers have been developed to make the launch straightforward. All proceeds raised from attendances at GWD events will be donated to charity: water in the name of WTS International.

“I highly commend WTS for raising money for this worthwhile cause,” said Paul Schmidt, Green Spa Network executive director. “The Green Spa Network is proud to partner with progressive companies like WTS and collaborate to cause positive change.”

To learn more about the WTS corporate charity initiative, please email: [email protected].

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For more information, or to request high resolution images for this piece, please contact Mary Pilch Simpkins at [email protected].

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