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Lifestyle

WTS International 2019 Trend Report

As a worldwide spa, wellness and lifestyle consulting and management company, we are consistently identifying new trends in the leisure market. We are pleased to share the following trends with you.

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1/ Medically based fitness centers will offer comprehensive health “prescriptions.”
Fitness centers will add medical staff, including exercise physiologists, physical therapists, and nutritionists, to work alongside personal trainers. After accessing a client’s health, the comprehensive care team will work together to provide medically based exercise and lifestyle regimens to promote overall wellbeing.

2/ Spas will provide holistic therapies that go way beyond facials and massages.
Spas will offer an integrative approach to reducing stress and balancing the body. Ancient treatments that are still outliers to most spa menus will become mainstream. You’ll see Ayurveda consultations, cupping, Reiki facials, crystal healing, and craniosacral therapy seamlessly incorporated into spa packages.

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3/ Pools will be transformed from splash zones to floatation therapy studios.
Floatation therapy will be used to promote relaxation and allow the mind to take a break from sensory overload. Coupled with guided meditation, floatation can help with stress, pain relief, and better sleep.

4/ Wellness retreats will focus on balancing Zen with fun.
Wellness retreats will not be about limiting yourself to yoga, spa services, and kombucha. New retreats will offer plenty of group ex but also adrenalin-pumping hikes, clean cocktails, and live music. Also, many getaways will focus on meditation, happiness, and finding purpose.

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5/ CBD oil will appear in massages and facials and be infused in everything you drink.
CBD—cannabidiol, derived from hemp plants—is one of the buzziest wellness ingredients. Although it doesn’t generate an actual buzz (CBD doesn’t contain THC), it can be used internally and externally to promote relaxation, reduce anxiety, and reduce inflammation.

6/ Recovery treatments (think deep stretching and foam rollers) will become key to boosting performance.
Off days will become as important as workout days. Structured recovery sessions can help reduce soreness, loosen tight muscles, and increase range of motion. Boutique stretch studios are opening that focus solely on manually stretching clients. Also, gyms will offer sessions with trained staff to provide active stretch therapy to help enhance recovery and fend off injuries.

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7/ Guests will expect highly personalized experiences.
Tailor-made spa experiences can include everything from tea types to a preferred aroma, music choice and customized Ayurvedic oils. Workouts will also meet individual needs and desires. Facilities need to transition from a passive location to an active space where guests can control their experiences.

8/ “Spirit” will take priority over mind and body.
The number of people suffering from anxiety and depression has increased. Wellness treatments and exercise can make a positive impact on mental health. Adding guided meditation, yoga, and therapeutic massage therapies can help people cope with stress and teach techniques to promote mental wellbeing.

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9/ Salt therapy will be used to boost the immune system and slow the aging process.
Salt therapy (or halotherapy) has many known benefits. Facilities are adding salt chambers to further relaxation, improve overall health, and improve the appearance of skin. Halotherapy is also known to counteract the exposure to pollutants and helps detoxify the lungs.

10/ Human wellness will be connected to the reduction of the carbon footprint at each facility.
People have started to connect their personal wellness to the health of the planet. With more facilities offering nature-based programs, a direct correlation between green space and how their gym or spa affects the environment is more important. Facilities that decrease their water consumption and their waste stream see it’s good for business and supports their clients’ personal wellness and sustainability goals.

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11/ Mashing work and working out.
Work-place wellness increases productivity. Companies in high-stress industries have integrated relaxing elements into the workspace, including soothing spaces, meditation apps to help disconnect at breaks, fitness club memberships, and short workouts to schedule between conference calls.

12/ Large fitness centers will act like small boutique studios.
Small classes are the trend, and big gym brands are responding. You’ll see big spaces creating small studios offering barre or cycling to cater to all kinds of clients. This approach caters to the customer rather than what was most efficient to the fitness center.

This trends report was developed by these WTS industry experts:
Katrina Morrison, Spa Director, [email protected]
Marko Dmanjanovic, General Manager, LivingWell Washington Hilton
Kim Matheson, Senior Vice President, WTS International
Henry Gudelsky, Corporate Operations Director, WTS International
Wayne Brouhard, General Manager, Millenium Family Fitness
Diane Serrano, Spa Director, Spa at Trump Waikiki
Kaitlin Novello, Activities Manager, Eau Spa
Caroline Wilmot, Spa Director, mySpa Miami
Mary Winter, Spa Director, Westin Sarasota
Marina Mitkovic, Spa Director, Lorien Hotel & Spa
Ben Batista, Spa Manager, Baccarat Hotel
Jeremy Aniciete, Fitness Director, Fitness Club at the Spa at Trump Chicago
Lisa Simmons, Spa Director, Blue Harmony Wyndham Bonnet Creek
Jenna Laramee, Corporate Operations Director, WTS International
Jamie Wolf, Corporate Operations Director, WTS International
Katie Rozinski, Spa Director, Spa at Trump Chicago
Kealy Teatum, Spa Director, Oceana Bal Harbour
Vanesa Paz, Spa Director, Eau Spa
Colleen Beck, Lifestyle Director, Affinity Community
Saige Robb, Fitness and Tennis Director, Eau Spa
Chris Griebe, Senior Vice President, WTS International
Charlotte Housego, Operations Manager, Eau Spa
Alison Colbert, Spa Director, Pallavi Luxury Spa
Stella Gustafsson, Executive Director of Spa Operations, Crystal Life Spa
Laura De La Rosa, Spa Director, Spa at Trump Doral
Katherine Brookshire, Director, Park Grove Wellness Center
Rachel Vague, Spa Manager, Sonoran Spa Westward Look Resort

For more information, or to request high resolution images for this piece, please contact us at [email protected].

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WTS International Works With Metro Development Group to Create a Slice of Paradise in Pasco County

WTS International, the spa, fitness and lifestyle consultancy and management firm, has won a contract to manage the watersports and community lifestyle programming for the Epperson Community, on behalf of Metro Development Group at America’s first Metro Lagoons by Crystal Lagoons.

Located in Wesley Chapel, Pasco County, Florida, the seven-acre, purpose-built lagoon, with its crystal clear blue waters, forms part of the Epperson master-planned community, the first ‘smart gigabit’ community in the U.S.

Epperson is part of the Pasco County Connected City Corridor, which has been built from the ground up on a framework of the fastest internet and WiFi speeds available, for the very best 21st-century live-play-work model.

The Metro Lagoons by Crystal Lagoons offers residents the opportunity to live a coastal lifestyle inland, in a development which includes private cabanas, a swim-up bar, yoga lawn and family beach.

Commenting on their work together at Epperson, Eric Wahlbeck, MD of Metro Development Group, says: “I’m very excited to be working with a trusted firm like WTS International on Metro Development’s first Metro Lagoons by Crystal Lagoons, where we’re offering a slice of paradise to residents.

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We’re collaborating toward a common vision to create a dynamic lagoon lifestyle that will bring an elevated level of luxury experiences to our resident families of the Epperson community. With over 45 years of leisure experience we couldn’t think of a better partner with which to embark on this new endeavor.”

WTS first engaged with Metro Development Group in 2016 to provide design review and programming consultation services and, earlier this year, agreed to provide pre-opening and management services for Epperson’s Metro Lagoons by Crystal Lagoons.

Describing the collaboration, WTS’ Corporate Operations Director Amy Gallogly, says: “WTS is thrilled to have been selected to pre-open and manage Metro Development’s first Metro Lagoons by Crystal Lagoons’ community. The Epperson Lagoon is a unique place and we’re delighted to be a part of this ‘first’ in the U.S.”

The facility recently held its grand opening celebration to mark the completion of the Crystal Lagoon and with global ambassador and Olympian Michael Phelps in attendance, showcased its offering to thousands of residents and guests, including swimming, kayaking, stand-up paddle-boarding and small boat sailing.

Gallogly adds, “Our newly-established partnership with Metro Development and Metro Lagoons will allow us to showcase this world-class amenity to prospective home buyers in the South Florida market. In addition to running the day-to-day operations of this 7.5 acre lagoon, our highly-skilled lifestyle team will be implementing a wide variety of events and programs that will demonstrate all that the Epperson Lagoon community has to offer.”

For more information, or to request high resolution images for this piece, please contact us at [email protected].

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WTS International Names Catherine Warren as Corporate Operations Director, Spa Division

WTS International is thrilled to announce the appointment of Catherine Warren as Corporate Operations Director, Spa Division.

A well-known and highly regarded figure in the spa and fitness community, Warren is a frequent award winner who has been part of the WTS International family since 2010.

She was the recipient of the 2016 WTS Manager of the Year Award, as the Spa Director at Eau Spa – formerly The Ritz-Carlton, Palm Beach. Under her direction, Eau Spa received the coveted Forbes Five-Star rating for three consecutive years, making it one of only 60 spas in the world to receive this prestigious honor.

Warren was recently named as one of the ‘Top 5 Spa Influencers’ by American Spa Magazine. She’s a regular contributor to a number of beauty, spa and wellness publications, a guest expert on South Florida TV and is a regular speaker and presenter at international industry conferences.

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Warren has also acted as creative director of prominent events such as Eau Spa Mad Hatter’s Party, the Palm Beach Film Festival’s ‘Old Hollywood’ event, the Leukemia and Lymphoma Gala Kick-Off, and the Worth Avenue Yachts’ ‘Spa Yacht Hop.’

In her new position at WTS, Warren will oversee a portfolio of accounts utilizing her considerable skill-set in areas including strategy creation and implementation, resource management, brand development and the integration and management of assets.

Commenting on the appointment, Gary Henkin, President of WTS International, said, “Catherine Warren brings a wealth of experience to our firm. She truly understands the luxury spa market and will be collaborating very closely with our spa directors in her new role. I’m thrilled to have her representing our company at a corporate level.”

An alumnus of Clemson University, Warren earned a BFA in Fine Arts and as an MFA candidate at the University of Alabama, she participated in specialized fine arts studies semesters in India and Italy, as well as being a graduate of ITM in Chiang Mai, Thailand.

She has been recognised for excellence in a range of areas, including content creation and social media, training, revenue growth and management, the development of standard operating procedures, membership management, account maintenance, problem solving, and sales staff support.

Her career includes a number of high-profile positions, including vice president of health & wellness for Carillon Miami Wellness Resort, IBS spa software consultant in Richmond, Virginia, medical spa director and assistant athletic director at the Atlanta Athletic Club, and on-board spa manager with Steiner Leisure in the Hawaiian islands.

“I’m delighted to join WTS,” said Warren. “I’ve learned so much and really grown as a professional with WTS and I truly respect and appreciate the integrity, pursuit of excellence and innovation that only this company can boast. It’s such an honor to be able to work for the best in the industry. I feel such an allegiance to the entire WTS family, and there’s nowhere I would rather be.”

For more information, or to request high resolution images for this piece, please contact us at [email protected].

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Chris Griebe Brings 20 Years of Health and Wellness Experience to WTS International

WTS International, the spa, fitness and lifestyle consultancy and management firm, has named Chris Griebe as the new Corporate Operations Director for the Recreation and Fitness Division.

A veteran of the public and private health and wellness fields for some 20 years, Griebe has worked as a personal trainer, fitness director, general manager and regional director.

His success in managing multi-site wellness centers, including private clubs and national fitness resorts and his expertise in large-scale, multi-site operations and new business acquisition is an ideal fit for WTS.

In his new position Griebe will support WTS sites by focusing on providing exceptional customer service training and developing innovative, results-driven wellness programming, with the aim of building membership and income-generating activities within the recreation and fitness division.

Gary Henkin, President of WTS International, said of Chris, “We’re delighted to welcome Chris Griebe to our corporate team, in his role as corporate operations director for our Fitness and Recreation Division. Chris brings to us a wide experience in all aspects of health/fitness and wellness facility operations, including membership promotion, program development and daily management. We’re fortunate to have him representing our firm.”

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Griebe’s new role will also see his direct involvement in assuring the company’s continued success and growth through business development and outreach.

With an eye for exceptional service and wellness, Griebe is especially keen to set the standard in recreation and fitness management, by combining WTS’s reputation for delivering outstanding service with the company’s health and fitness programming, in order to improve outcomes for WTS clients, residents, members and communities.

“In my new role, I’m most excited to work with sites nationwide to provide comprehensive wellness programs that will positively affect the health of individuals and the community,” said Griebe.

For more information, or to request high resolution images for this piece, please contact us at [email protected].

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WTS International Client Wins Prestigious Gold Award for Lifestyle Program

WTS International (WTS), the spa, fitness, lifestyle consultancy and management firm, is celebrating a longstanding client’s recent accolade.

Connerton Community, a master-planned community near Tampa, Florida, has won a prestigious national Gold Award at the National Association of Home Builders’ (NAHB) National Sales and Marketing Awards gala for Best Lifestyle Program in a Community.

Known as ‘The Nationals,’ the awards honor the best in the building industry for their determination, integrity, creativity and endurance.

Extending over 4,800 acres, Connerton is Pasco County’s largest master-planned, mixed-use community, where WTS currently manages the community’s 10,000 square-foot clubhouse, Club Connerton, and its lifestyle programming.

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Commenting on the company’s involvement, WTS Corporate Operations Director Amy Gallogly said: “WTS has had a wonderful partnership with Connerton for the past 12 years. In 2007 we were engaged as design consultants and to deliver pre-opening services for Club Connerton. Once it opened in 2008 we began managing the amenity center and still operate it to this day.

“In 2017 we added management of the Welcome Center, exposing and educating prospective buyers and realtors about all that Connerton offers and the numerous benefits of this growing community.”

Connerton combines community living with life enrichment and social programs for all ages, together with the beauty of natural, protected spaces with parks and miles of nature trails and boardwalks for biking and hiking.

In addition, its clubhouse, with resort-style pool and fitness center, serves as the community’s social hub where families gather for a day of sun and splashes, or make use of the Fit & Flourish room with all the latest exercise equipment, and yoga, and other group fitness classes.

There’s also a Kidz Zone club for children and the Conner Town Café for snacks and beverages, as well as three tennis courts, a sand volleyball court and basketball court adjacent to the pool. An outdoor amphitheatre and stage for concerts, bands and watching fireworks completes the mix.

Under the guidance of WTS, Connerton offers more programs, events and activities than any other community in the area, enjoyed each day by more than 1,500 residents. As Gallogly explains: “The WTS team is comprised of a general manager, lifestyle director, welcome center manager and a large support team of camp and café attendants, group exercise instructors and personal trainers.

“We plan a variety of programs, camps and activities for all ages to enjoy. Our signature events have become yearly traditions and are enjoyed by generations of Connerton families.”

These include the ‘Noon’ Year’s Eve, a gala celebration for younger residents, Eggstravaganza, the annual Easter egg hunt and Nation Celebration, an Independence Day gathering open to the public. All these, in addition to Hometown Harvest and Winter Wonderland, are eagerly anticipated by residents year after year.

In addition, adults can enjoy weekly and monthly activities such as fitness classes, Parents Night Out, Men’s Brew & Poker Nights, Scotch and Cigar Nights, Ladies Design with Wine, Margarita Madness and Girls’ Night Out.

There are also family-specific events like the Polar Bear Plunge, Dive-in Movies, Star Party & Camp Out and Jingle Bell Rock.

At the resort-style waterpark with its big splash pool, kids can enjoy the Wiggles and Giggles fitness classes, music classes, arts and crafts events, poolside snow cones and cotton candy, Social Sandbox, Kids Fearful Factor and Lil Campers’ Summer Camp.

Connerton celebrated its hallmark event of 2017 with Operation Finally Home, a cooperative effort that awarded a deserving veteran and his family with a mortgage-free home in the community.

As Connerton resident Connie Maas attests: “One of the main reasons we moved here was because of the community lifestyle. There are monthly activities planned for residents and families and when our friends visit they are always awed by how beautiful Club Connerton is. Our grandchildren call it water world! It’s the best!”

The only leisure management team in place since Connerton’s inception, WTS provides the community with numerous opportunities to recreate, socialise and have fun. “We’ve grown smaller programs into signature events over the last 10 years with upwards of 600 resident families attending,” says Gallogly. “Our largest and most popular event is Connerton’s Nation Celebration, now in its fourth year with some 8,000 attendees last year. It works to expose the community to prospective buyers, allowing them to mingle with Connerton residents while enjoying a fireworks show, food truck rally, carnival games, DJ, mini golf, craft market, beer garden, bouncers and slides.”

Commenting on the enduring relationship between WTS and the Connerton community, Homeowners’ Association Board President of property developer The Gibbons Group, W. Stewart Gibbons, said: “Connerton contracted with WTS International over 12 years ago and our relationship has never been stronger. In our view WTS is the most professional and competent company in its field. From the bottom of the market collapse to record-setting sales in 2017, WTS has been a constant and loyal partner. Their team of professionals helps form the soul of Connerton and are beloved by our residents. We couldn’t do better.”.

For more information, or to request high resolution images for this piece, please contact us at [email protected].

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WTS International 2018 Trends Report

WTS International Forecasts an Exciting 2018

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I would first like to wish everyone a very happy and healthy new year. At WTS International, we are off to a flying start with many new projects throughout the US and overseas. These include new spas, fitness and wellness complexes and multi-use athletic facilities. This past year we added significant infrastructure in creating new positions, widening and diversifying our program offerings and implemented new systems to better train and support our staff. We fully expect 2018 to be a year in which WTS is continuously striving to improve in all areas related to the design, opening and operation of leisure and lifestyle facilities. We will also widen our reach to hotels and resorts, residential projects, private clubs and real estate developments throughout the world.

Below is our annual Industry Trends Report. You will find useful forecasts and trends from leading journals, organizations and publications. WTS is always striving to be a leader in the newest products, treatments, equipment and programming. I hope this might give you some inspiration and knowledge to help move your goals forward.

Of course, we are wholly dependent on our staff who represent WTS both on a corporate basis and on site. We have the finest and most experienced staff in the world, and we are grateful for their talents and knowledge. Thank you to all of our clients and to those who work with our company as we look forward to a highly successful year ahead.

GARY HENKIN, PRESIDENT

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2018 Industry Trends Report

American Spa Magazine
2018 Spa and Wellness Trend: The Rise of Regional Spa Associations
By Julie Keller Callaghan. Originally published in American Spa Magazine, December 2017

The size and scope of the spa and wellness industry is truly astounding— last reports from the Global Wellness Institute value the global wellness economy at a staggering $3.7 trillion. But what is good for tropical spas in Hawaii may not quite fly for the round-the-clock wellness approaches of a spa on the Las Vegas Strip. That’s where regional spa associations come in and are thriving like never before. Penny Kriel, chair for Washington Spa Alliance (WSA), says she thinks these regional groups give local members a sense of community that they crave.

Major Trends
American Spa Magazine Webinar – January 29, 2018

Crystal Craze
Marijuana
Environmental Protection for Skincare
Green Beauty
Animal Magnetism
Genetics Skincare
Guilt-Free Skincare
Regional Spa Associations
Hotels Without Spas Promoting Wellness
Intentional Beauty

Additional Trends
Women’s Co-working Clubs
FemTech
Women’s Empowerment
Facial Rollers

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Hotel Management Magazine
Klaus Kohlmayr, Chief Evangelist with IDeaS Revenue Solutions, believes non-room-related revenue systems will be growing this year. “Function space, spa, F&B are all areas that are still underdeveloped,” he said. “At the same time, room rates have reached a ceiling in many high-demand markets. Implementing revenue-management principles across other revenue areas will help hotels generate incremental revenues.”

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ISPA
2017 U.S. Spa Industry Study, ISPA

Survey respondents were asked to give their views on what they believe will be the next big new trend that will shape the spa industry over the next year or so. The following is a summary of their responses.

Wellness, health and fitness remained the most frequently cited trend affecting the spa industry, mentioned by almost one in three spas (32%), including 42% of respondents in the resort/hotel sector and 25% of day spas. As noted by one respondent: “Wellness continues to trend, along with more integrated spa options and programs.”

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American Council on Exercise
8 Fitness Trends for 2018
By Peter McCall. Originally published on ACE, December, 2017

2018 Will Make a Rediscovery of Functional Training
After years of high-intensity interval training reigning supreme, 2018 will make a rediscovery of functional training that emphasizes movement quality over load and intensity. Lashaun Dale, vice president for content and programming at 24 Hour Fitness who specializes in being a futurist for the fitness industry, suggests that class programming will shift toward an emphasis on what she calls “conscious movement,” as opposed to simply pushing the intensity of a workout to reach the point of exhaustion.

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American College of Sports Medicine
Worldwide Survey of Fitness Trends For 2018
By Walter R. Thompson, Ph.D., FACSM. Originally published by ACSM’s Health & Fitness Journal, November/December 2017

For 2018, HIIT is back to being ranked number 1 after falling to number 3 in 2017.

High-intensity interval training. HIIT typically involves short bursts of high-intensity exercise followed by a short period of rest or recovery and typically takes less than 30 minutes to perform (although it is not uncommon for these programs to be much longer in duration).

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Global Wellness Institute
Global Wellness Summit 2018 Global Wellness Trends Report

Each year, the Global Wellness Summit (GWS) identifies new trends that will have a meaningful impact on the $3.7 trillion wellness industry. Significantly, this is the only wellness forecast that draws from the insights of the 600-plus executives who were delegates and presenters at the 2017 Global Wellness Summit. In addition, the GWS Forecast is the sole trends report based on the perspectives of renowned economists, medical and wellness professionals, academics, and leaders across all sectors of the wellness industry.

8 Major Trends
1 Mushrooms emerge from underground: Whether “magic” or medicinal, shrooms’ superpowers come to light
2 A new era of transformative wellness travel: Circuits, sagas and epic storylines
3 Reframing the first 1,000 days: Pre-conception and paternity enter the health question
4 The wellness kitchen: Kitchens catch up with healthy eating
5 Getting our “clean air act” together: Taking personal responsibility for the air we breathe
6 Extreme wellness: Hacking our way to better brains, bodies and overall well-being
7 Wellness meets happiness: The conversation becomes more important
8 A new feminist wellness: From a surge in women-only, wellness-infused clubs and co-working spaces – to a storm of FemTech “solving” for women’s bodies

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IHRSA
2017 IHRSA Health Club Consumer Report

10 Key Findings
1 The total number of health club members and consumers as well as the penetration rate reached an all-time high in 2016
2 The under 18 and 65-plus age groups have experienced the most growth in membership
3 The average annual household income (HHI) for health club members was $80,300 in 2016
4 Members who’ve completed postgraduate studies used the club for an average of at least 113 days in 2016 and belonged to a health club for nearly 6 years
5 Consistent with historic trends, treadmills remain the No. 1 attraction at health clubs, claiming utilization by 44% of total members
6 Roughly 13% of health club consumers used a personal trainer in 2016
7 Roughly 26% of health club consumers engaged in small group training in 2016
8 Core health club members, who attended the club for at least 100 days in 2016, accounted for nearly 44% of total members
9 Average membership tenure for core members is 5.8 years, one year longer than the average for all members
10 Slightly more than one out of five members belonged to more than one club (22.1%), while one out of four consumers used more than one club (25%)

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The Spa & Wellness Center Opens at The Blake at Taos Ski Valley

WTS International (WTS), the spa, fitness, lifestyle consultancy and management firm, is celebrating the opening of the Spa and Wellness Center at The Blake at Taos Ski Valley, New Mexico, for which it provided design consulting, pre-opening services and now daily management services.

Taos Ski Valley Resort was founded by German skiing pioneer, Ernie Blake, in 1955 and was influenced by Native American culture and Spanish Colonial history. Recognizing the importance of respecting these cultures, WTS collaborated with the hotel design team to incorporate elements of local Pueblo and Navajo tribes’ identities into the new spa’s design and layout.

The property showcases a collection of original art to give a true gallery feel, while original Pueblo pottery is on display in the relaxation lounge.

Mary Lynn Mellinger, Director of Planning and Design at WTS International, said: “There’s a real sense of place at the resort. We were tasked with making suggestions for ways of integrating the rich history of the region into the look and feel of the spa and wellness center. The spa menu’s services and treatments also draw on these traditional influences.”

The spa has four treatment rooms with one functioning as a couples’ room, and a relaxation space and mixed quiet room with a water feature.

An express treatment area offers chair massage sessions for guests who need immediate support after coming off the slopes.

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Innovative treatments developed for the spa include the Intentional Aromatherapy Massage, during which guests are invited to the aroma design bar where they work with an alchemista to create a custom blend of aromatherapy oils for use during the massage.

The choice comes from the finest organic- and therapeutic-grade essential oils from Body Bliss.

The spa also offers the Earth Elements massage during which hand-carved, organic salt stones, are warmed and incorporated into the massage experience to elevate it to another level.

The Earth Elements massage was developed in partnership with Saltability.

Steven Rose, Director of Hospitality at Taos Ski Valley said: “We’re delighted to have WTS International as a collaborative partner at The Blake at Taos Ski Valley, helping us develop our wellness programming, spa treatments, products and amenities.

“The design and feel of the spa is intended to honor and recognize the many cultures that make this region unique,” added Rose.

The fitness center provides equipment to suit guests who come to the region all year round. It also includes specific pieces of equipment designed for skiers’ needs.

Susan Shanmugham, Project Designer for fitness at WTS explained: “At this facility there will be a focus on recovery, to help skiers get back to optimal performance. For example, we’ve included Normatec Pulse Recovery Systems, which are dynamic compression devices to target the muscles which skiers use and to cater for guests who are looking for additional recovery after a day on the slopes.”

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Other key pieces of equipment in the fitness center include a SkiErg, an upright machine which mimics the motion of cross-country skiing and helps build strength and endurance by working the entire body in a rhythmic motion.

EAST-related spa treatments focus on cooling and rehydration, such as the Sole Renewal, while EAST fitness programs revolve around recovery clinics for the mountain sport enthusiast.

The SOUTH is associated with water and purification, with treatments such as Yoga and The Blake Signature Massage, while the WEST is connected to fire and is the most energetic of the directions, with spa treatments and fitness programs which build vitality and energy, such as the Peloton bike workout and the hot salt stone massage.

At the heart of all treatments is the Golden Center, which nourishes and supports the other directions and represents a state of optimum balance. Spa treatments and fitness programs focus on balancing the body’s energies and include small group circuit training and sports massage.

Andrea Dubois, Senior Project Designer for spa at WTS, concluded: “We want guests to sample a piece of Native American culture, even if it’s a ritual incorporated into a treatment. Local customs are very focused on the spiritual world and healing. We want guests who come to the spa and fitness center to experience that healing process.”

For more information, or to request high resolution images for this piece, please contact us at [email protected].

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WTS International Builds on Success of 2016 for an Exceptional 2017

WTS International (WTS), the spa, fitness and lifestyle consultancy and management firm, is reporting a strong forecast for 2017, following a record year in 2016.

Last year was an exceptionally busy one for WTS and saw the firm expand its position as a global leader in the industry, with the delivery of 80 design projects and 22 new spa, wellness, fitness and corporate fitness openings around the world.

With some 2,500 members of staff worldwide, a corporate team of 65 employees and an executive committee of 20 people, WTS operates in over 30 countries and currently manages over 100 sites worldwide. It’s currently overseeing design projects in locations as diverse as Dubai, Switzerland, America and India.

With every project, WTS spends time consulting with clients to fully evaluate their needs, ensuring plans are firmly based on the company’s principles of excellence in both service and performance standards. Innovation is a key priority as WTS approaches every project with the aim of being relevant and cutting edge.

Of the many projects in the pipeline for 2017, Oceana Bal Harbour, Florida, a condominium paradise with unobstructed views of the South Florida beaches, is significant for being the first building in the area to be LEED certified. WTS will manage the on-site spa and fitness facility, ensuring a five-star service to residents and guests.

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The spa and fitness facility at the brand new MGM National Harbor luxury resort on the banks of the Potomac River in Maryland features a full-service spa and salon with men’s Barber Lounge and fitness centre. WTS designed the spa concept and handled all the pre-opening and ongoing management.

WTS will also provide ongoing consulting services for the destination and day spa within Trump International Hotel Washington, DC and the Trump International Hotel & Tower in Vancouver, where guests can benefit from signature treatments, as well as full lifestyle programmes. WTS has been involved in the development of the new spa concept for Trump Hotels, and has provided design consulting services throughout the development of both properties.

Other new openings for 2017 include VERDURE, a luxury wellness facility in Amarillo, Texas, for which WTS provided design review services, including operational feasibility, interior design review, equipment sourcing and layout, together with pre-opening services such as finance reviews, staffing, organisation and training, and program development, plus on-going management.

All aspects of the facility’s operations, from its luxurious amenities, exercise equipment and resort-style pools, to its personal training services and world-class spa treatments, are designed to encourage a healthy lifestyle and wellbeing with an uncompromising commitment to service.

The development is also intended to serve as a selling point for prospective residents and a value enhancement for current residents.

Building on over 40 years of spa, leisure and lifestyle consulting and management experience, WTS’s mission is to provide exceptional services to clients, and 2017 will be no exception.

For more information, or to request high resolution images for this piece, please contact Mary Simpkins at [email protected]nal.com.

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How to Spot and Hire Top Talent: WTS Featured in Pulse

WTS International is thrilled to share a recent article in Pulse, a magazine focused on business issues and trends in the spa industry. The feature, “Wanted: Rockstar, How to Spot and Hire Top Talent,” quotes Henry Gudelsky, WTS’ Director of Training and Development. Henry comments, “It does not matter if the person is a director, attendant, service provider, or host, everyone contributes to the guest experience and performance of the spa. Having rock star performers within our team enables us to consistently deliver the level of service that keeps customers coming back.”

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To read the entire article, download it here.

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WTS Educates: The Benefits of Hiring a Lifestyle Management Company in the Early Stages of Development

By: Amy Gallogly (WTS Corporate Operations Director) and Matthew Eberius, CPRP (Director of Parks and Recreation, Starkey Ranch.

In an ever-growing world of community development, builders have to find new ways to set themselves apart from the competition. Gone are the days where having an attractive amenity package, great location or custom builders will automatically propel you above the rest. Buyers simply want more.

For example, the millennials, who are primed and ready to purchase, are a very cautious and savvy group of individuals. They want more bang for their buck and do their homework before taking that plunge into home ownership. One cost effective way to swing momentum toward your community is by sweetening the amenity pot. There are endless possibilities when it comes to outfitting your clubhouse, so how do you know what will be attractive to buyers?

Hiring a consulting firm before you build your community clubhouse can save serious cash and headaches down the road. Lifestyle management companies bring years of knowledge about a range of topics from how to effectively lay out your fitness facility to equipping your clubhouse with state-of-the-art gadgets. They will provide a plan for programming that synchronizes perfectly with your facility and demographics.

Another attractive service that some firms provide is event and program implementation. A lifestyle management or consulting company will enable your community to be successful for years to come by engaging prospective buyers before they become residents. This is a cost saving technique that many developers are opting into these days. There is no need to hire a separate event company to plan your prospect and realtor events when these firms now specialize in these services. Many prospect events that are rolled out before actual residents move in, turn into long standing traditions in communities. They provide great stories for families to talk about for years to come and are used as a strong marketing tool.

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A perfect example that outlines the benefits to hiring a firm like WTS International is Starkey Ranch, a new master planned community in Odessa, Florida.

As the management company behind the leisure and onsite marketing of Starkey Ranch, a new master-planned community in Tampa Bay, Florida, WTS International’s success in operating a Welcome Center and various marketing events has translated into sales for the new community.

With decades of experience in marketing and real estate and lifestyle management, the WTS team at Starkey Ranch is responsible for welcoming prospective residents and business owners to the community, managing the realtor relations program and incentives, as well as hosting prospective resident marketing events that involve the entire region. As residents move in, the attention shifts slightly to community programming that is implemented in tandem with marketing events.

The Welcome Center regularly sees close to 100 traffic units (buying units) each week, with over 2,700 visits since its opening in late April 2015. WTS staff oversees community presentations and builds sales team relationships and networking with real estate offices. And it’s not just within the Welcome Center; the WTS team regularly travels around the Tampa Bay area to promote Starkey Ranch to the surrounding community, real estate offices and various networking and community organizations.

Organizing the community’s grand opening celebration, Fun For Fall, the WTS team planned a series of special events to highlight community amenities, the model homes, and the new central park in the first neighborhood. 2,000 families were hosted during the month of October. This increased the community’s visibility, as well as created sales for the builders after families fell in love with the atmosphere of Starkey Ranch.

To cap off an outstanding inaugural year, Starkey Ranch was one of six finalists in North America, earning a Silver Award for Master-Planned Community of the Year!

While many developers are focused on units and the process behind the build, hiring a lifestyle management or consulting company provides assurance that all lifestyle related aspects of the community will be taken care of. A management or consulting company can further assist the sales team in enticing new home buyers and showing off the developer’s work in a way that translates to not just a house, but a home.

KEY TAKEAWAYS:
• Appropriately sized clubhouse programming
• Supporting equipment package
• Prospect event management
• Increased Welcome Center foot traffic
• Realtor networking