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12 Facebook Tips for Spas that Help Make More Friends and More Money

Every business needs an online presence. Your current and potential clients are there, so you need to be there too. In fact, according to we Are Social’s annual Global Digital Report, over 3 billion people around the world currently use social media. For brands, social media marketing is affordable, effective and, if done right, a critical part of your marketing strategy that will drive leads and sales. The best (and easiest) ways to increase your spa’s social media presence and achieve your revenue goals:

Less is more.

Choose one or two platforms only and think quality over quantity. It’s better to stay focused and post less often than to spread yourself too thin. All of the social media sites have advantages but Facebook is still the best place to start. Now that Facebook and Instagram are owned by the same company, you can link your accounts and the same post will show on both platforms.

The basics.
Whether you are building your Facebook page for the first time or it’s been established for a while, don’t forget the basics. Your profile photo is the face of your company. Use your logo or a photo that best represents your brand. Your cover image is free advertising; use it to promote a special or a seasonal treatment. Also, there is a new call-to-action feature you can add to the top of your profile. This is a quick way for customers to get in touch. You should also check and make sure your “about” section tells a compelling story about your spa using relevant keywords. Search engines pull from this section for organic search, which will increase your chances of falling higher in the rankings.

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Share reviews.
Facebook has a rating system that allows customers to share their experiences. People trust online reviews. It’s as if a friend has given them a personal referral. This is a powerful way to attract new business. Also, many email software programs can integrate with your Facebook page making it easy for customers to become reviewers. With those two quick additions, your review numbers will skyrocket and so will the trust in your brand.

Pay to play.
In order to reach new potential customers on social media, you are going to have to pay. Fortunately, advertising costs are low. You can “boost” a post or pay for an ad for as little as $10. You don’t need to use paid advertising for all your posts, just the content that adds the most value to your customers and your brand. This is also a great way to get past the engagement algorithm Facebook recently launched. Boosted advertisements don’t fall within the parameters, keeping your content front and center to your target markets.

Cross promote.
Look at all your marketing communication tools—e-newletters, mailings, social media, flyers and brochures—to make sure they leverage all channels of your brand. Include your social media buttons in your email communications or link to your spa menu on social media. This will strengthen your presence and give your customers different ways to communicate with you.

Build partnerships.
One of the easiest ways to increase your social media presence is by utilizing partnerships. First, look at the companies closest to you. Are you located in a hotel or near other companies with an established social media presence? Collaborate on social campaigns to leverage each other’s followers. Try serving a food item or a cocktail from the bar next door at your next event. Tag them in your post and ask your new friends to share it. This strategy will let their followers know they recommend you, which will build trust in your brand. You can follow this same strategy with well-known wellness leaders, fitness instructors, makeup artists and other influencers.

Be the talk of the town.
One quick way to build excitement around your brand is by creating a Facebook event. Many people don’t know that once someone indicates that they are interested or going to an event, it will show up on their friend’s Facebook pages and extend your reach further. Also, on your Facebook page, events receive priority and are posted at the top.

Game changer.
Running a Facebook contest can be a game changer for growing your business. You have to follow Facebook’s rules (that change often), but in return you’ll gain new likes and followers. One example of a successful campaign is a “Like and Comment to Win” Contest. You could ask, “Which treatment would you most want to have?” with photos of a massage, facial and mani/pedi. If Facebook users like and comment with their choice, they would have a chance to win the service they chose. Make sure you keep the language simple and clearly state when you will be posting the winner. This would be a great post to boost!

By Pamela Bucklinger, WTS Content Marketing Director

For more information on this piece or other WTS International news, please contact us at [email protected].

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Hotel Business Design: WTS International’s Concepts are Based on Meaningful Experiences

We’re thrilled to share a feature in Hotel Business Design that showcases WTS International’s spa branding and design work for Cachet Hotels.

“After WTS International delivered a completed concept presentation, the Hong Kong-based hospitality company approved the spa brand, called cSPA. It will be developed at Cachet Deluxe’s properties throughout Greater China, Southeast Asia and the Americas. The first cSPAs will debut in Bangkok and Hangzhou, China. Designed for the affluent spa connoisseur, the cSPA concept will be rolled out worldwide following openings in Asia.”

“As WTS sought to find the right notes to hit to make this brand sing and stand out from the others, we knew it was important to truly look at Cachet Hotel Group’s target market and make it our goal to craft the experience around their expectations of luxury,” said Dubois. “In the end, it became clear that, for these guests, thoughtful luxury wasn’t about opulence, but about rich and meaningful experiences.”

Environmentally friendly features are being integrated, based on the U.S. Green Building Council’s Leadership in Energy and Environmental Design (LEED) standards. “Cachet Hotel Group has made it clear that each project will be planned with the conscious selection of locally-produced materials, energy-saving lighting methods and more easily maintainable finishings as the means by which each will contribute to the well-being of the environment,” said Dubois.”

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WTS International Commissioned to Create New Luxury Spas for Cachet Hotel Group

WTS International is thrilled to announce its appointment to create a new spa concept for the Cachet Hotel Group in Asia.

The new brand will be called cSPA and developed at Cachet’s properties throughout greater China, Southeast Asia and the Americas. The first cSPAs will debut in Bangkok, Thailand and Hangzhou, China.

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cSPA Concept Images

The exclusive cSPA concept will be designed for the affluent spa connoisseur and will be rolled out worldwide following the openings in Asia.

The spas will be modern, innovative, sophisticated and will also draw on the values of the Cachet Hotel Group brand, which is designed around elegant, chic and exclusive spaces. Each spa will have a unique sense of place. Environmental features are being integrated into the design, based on LEED Standards.

In bidding for the project, WTS utilized its successful concept development process, starting with a research and data-gathering phase, followed by a concept development phase, then finally delivering a completed concept presentation to the client.

Yvonne Choi, Chief Marketing Officer at Cachet Hotel Group, said: “We think WTS’ innovative health, beauty and wellness experience is complementary to Cachet. Both companies are known for their commitment to lifestyle, service, innovation and design. Both of our customers have similar demographic and psychographic profiles. We look forward to partnering with WTS to scale this concept quickly and to establish a global footprint throughout Asia and the Americas.”

Gary Henkin, President and CEO of WTS International, said: “Our robust approach to concept development has led to the creation of a spa design which will exceed the expectations of Cachet’s discerning customers. It also has the flexibility to deliver a sense of place for local markets, while still enabling Cachet to deploy the concept globally to ensure consistency across its portfolio. Finding this balance was one of the aims at the heart of the concept development process.”

The spa design and ethos aim to inspire Cachet’s clientele to live a healthy, vibrant lifestyle by utilizing its bespoke services, tech-driven influence and exquisite service.

Andrea Dubois, Senior Project Designer at WTS, who led the project, said: “We share Cachet’s commitment to delivering an exemplary guest experience in an environment where people feel at ease, while enjoying culturally-inspired, world class treatments. Finding this balance creates an experience that is both engaging and immersive.”

The concept envisages a modern spa palace with intuitive service and captivating luxury expressed in the context of the local culture. Design will be defined by clean lines and well-appointed treatment beds. The color palette of the spas will incorporate deep grey blue, brown and a touch of gold with other accent colors counterpointed with black. The materials and textures within cSPA spaces will include large textured stone panels, with reflective- and matt-finished brass and bronze, combined with wood and glass.

Choi concluded: “cSPA as a brand will be immersive, bringing unforgettable beauty and wellness experiences to our guests and most of all, our cSPA guests will have fun!”

For more information, or to request high resolution images for this piece, please contact Mary Pilch at [email protected].

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