As a worldwide spa, wellness and lifestyle consulting and management company, we are consistently identifying new trends in the leisure market. We are pleased to share the following trends with you.
1/ Medically based fitness centers will offer comprehensive health “prescriptions.”
Fitness centers will add medical staff, including exercise physiologists, physical therapists, and nutritionists, to work alongside personal trainers. After accessing a client’s health, the comprehensive care team will work together to provide medically based exercise and lifestyle regimens to promote overall wellbeing.
2/ Spas will provide holistic therapies that go way beyond facials and massages.
Spas will offer an integrative approach to reducing stress and balancing the body. Ancient treatments that are still outliers to most spa menus will become mainstream. You’ll see Ayurveda consultations, cupping, Reiki facials, crystal healing, and craniosacral therapy seamlessly incorporated into spa packages.
3/ Pools will be transformed from splash zones to floatation therapy studios.
Floatation therapy will be used to promote relaxation and allow the mind to take a break from sensory overload. Coupled with guided meditation, floatation can help with stress, pain relief, and better sleep.
4/ Wellness retreats will focus on balancing Zen with fun.
Wellness retreats will not be about limiting yourself to yoga, spa services, and kombucha. New retreats will offer plenty of group ex but also adrenalin-pumping hikes, clean cocktails, and live music. Also, many getaways will focus on meditation, happiness, and finding purpose.
5/ CBD oil will appear in massages and facials and be infused in everything you drink.
CBD—cannabidiol, derived from hemp plants—is one of the buzziest wellness ingredients. Although it doesn’t generate an actual buzz (CBD doesn’t contain THC), it can be used internally and externally to promote relaxation, reduce anxiety, and reduce inflammation.
6/ Recovery treatments (think deep stretching and foam rollers) will become key to boosting performance.
Off days will become as important as workout days. Structured recovery sessions can help reduce soreness, loosen tight muscles, and increase range of motion. Boutique stretch studios are opening that focus solely on manually stretching clients. Also, gyms will offer sessions with trained staff to provide active stretch therapy to help enhance recovery and fend off injuries.
7/ Guests will expect highly personalized experiences.
Tailor-made spa experiences can include everything from tea types to a preferred aroma, music choice and customized Ayurvedic oils. Workouts will also meet individual needs and desires. Facilities need to transition from a passive location to an active space where guests can control their experiences.
8/ “Spirit” will take priority over mind and body.
The number of people suffering from anxiety and depression has increased. Wellness treatments and exercise can make a positive impact on mental health. Adding guided meditation, yoga, and therapeutic massage therapies can help people cope with stress and teach techniques to promote mental wellbeing.
9/ Salt therapy will be used to boost the immune system and slow the aging process.
Salt therapy (or halotherapy) has many known benefits. Facilities are adding salt chambers to further relaxation, improve overall health, and improve the appearance of skin. Halotherapy is also known to counteract the exposure to pollutants and helps detoxify the lungs.
10/ Human wellness will be connected to the reduction of the carbon footprint at each facility.
People have started to connect their personal wellness to the health of the planet. With more facilities offering nature-based programs, a direct correlation between green space and how their gym or spa affects the environment is more important. Facilities that decrease their water consumption and their waste stream see it’s good for business and supports their clients’ personal wellness and sustainability goals.
11/ Mashing work and working out.
Work-place wellness increases productivity. Companies in high-stress industries have integrated relaxing elements into the workspace, including soothing spaces, meditation apps to help disconnect at breaks, fitness club memberships, and short workouts to schedule between conference calls.
12/ Large fitness centers will act like small boutique studios.
Small classes are the trend, and big gym brands are responding. You’ll see big spaces creating small studios offering barre or cycling to cater to all kinds of clients. This approach caters to the customer rather than what was most efficient to the fitness center.
This trends report was developed by these WTS industry experts:
Katrina Morrison, Spa Director, [email protected]
Marko Dmanjanovic, General Manager, LivingWell Washington Hilton
Kim Matheson, Senior Vice President, WTS International
Henry Gudelsky, Corporate Operations Director, WTS International
Wayne Brouhard, General Manager, Millenium Family Fitness
Diane Serrano, Spa Director, Spa at Trump Waikiki
Kaitlin Novello, Activities Manager, Eau Spa
Caroline Wilmot, Spa Director, mySpa Miami
Mary Winter, Spa Director, Westin Sarasota
Marina Mitkovic, Spa Director, Lorien Hotel & Spa
Ben Batista, Spa Manager, Baccarat Hotel
Jeremy Aniciete, Fitness Director, Fitness Club at the Spa at Trump Chicago
Lisa Simmons, Spa Director, Blue Harmony Wyndham Bonnet Creek
Jenna Laramee, Corporate Operations Director, WTS International
Jamie Wolf, Corporate Operations Director, WTS International
Katie Rozinski, Spa Director, Spa at Trump Chicago
Kealy Teatum, Spa Director, Oceana Bal Harbour
Vanesa Paz, Spa Director, Eau Spa
Colleen Beck, Lifestyle Director, Affinity Community
Saige Robb, Fitness and Tennis Director, Eau Spa
Chris Griebe, Senior Vice President, WTS International
Charlotte Housego, Operations Manager, Eau Spa
Alison Colbert, Spa Director, Pallavi Luxury Spa
Stella Gustafsson, Executive Director of Spa Operations, Crystal Life Spa
Laura De La Rosa, Spa Director, Spa at Trump Doral
Katherine Brookshire, Director, Park Grove Wellness Center
Rachel Vague, Spa Manager, Sonoran Spa Westward Look Resort
For more information, or to request high resolution images for this piece, please contact us at [email protected].